5/7/2023 0 Comments The less people know about usHow to grab their attention (and make them stay) Even simple hand gestures may be innocent in one culture and offensive in another. If your audience is international, keep in mind that some types of humor or cultural references may not work across multiple regions. What related topics should they also be learning?Ĭarefully consider these factors when you plan and create your video content to ensure it will be helpful for your audience.Ĭonsider cultural differences, as well.Where and how will they likely find or access the video?.What will they need to accomplish their goals?. Do they have previous experience with the topic?.Most people (25%) watch these videos to learn new skills for their job, followed closely at 22% by people who are genuinely interested in the topic.īefore you create a video, determine who you’re targeting by asking yourself questions like: When you create videos, it is important to define and understand the audience and their needs. Viewing frequency of instructional and informational videos (combined) has been steadily increasing over the last decade, with the number of users who watch two or more videos almost doubling since 2013. This is up from 51% in 2018 and up from 28% in 2013. This year, 52% of people reported watching more than two instructional or informational videos each week. The TechSmith Video Viewer Research shows that this trend also holds true for instructional and informational videos. It also reflects the viewing practices and overall demand for video content. This growth can partially be attributed to the ever-increasing video file size, quality, and the rise of video streaming services. The Cisco Video Networking Index forecasts that video traffic will grow fourfold from 2017 to 2022.Īnd video will make up 82% of Internet traffic by the end of that period, up from 75% in 2017. Video viewing figures are going up across the board. We’ll also walk you through the best practices to ensure your instructional and informational videos are efficient and effective.ĭiscover how you can revamp your own instructional and informational videos to find a better way to connect with your audience and build brand awareness. The TechSmith Video Viewer research provides unique insights into when, why, and how people engage with informational and instructional video content. We conducted research to discover user preferences and consumption habits across six different markets – Australia, Canada, France, UK, the US, and Germany. Instead, we need to be asking “How do I create videos that are effective and that get watched?” The big question is no longer “Should I create a video?” In fact, 83% of people prefer watching videos to accessing instructional or informational content via text or audio. The acceptance and consumption of video (including mobile video) continue to grow across most departments, segments, and demographics.Īs employees, students, and customers increasingly expect information to be available in video format, businesses are embracing video for its benefits, visual appeal, and effectiveness. □ Recommended Reading: The Ultimate Guide to Easily Make Instructional Videos And while marketers say video is becoming ever more popular, marketing professionals aren’t the only ones who can benefit. The vast majority of businesses have embraced video as a marketing, training, and communication tool. Video has emerged as one of the most powerful and widely used formats for delivering training and instructions, regardless of who your audience is. Respondents prefer videos between five and 19 minutes long.Īnd here are the complete and final statistics, habits, and trends we found around video and how you can leverage them in 2022 and beyond.Įnjoy! How to create videos that are effective and that get watched.YouTube is the most popular place to watch instructional and informational videos. First impressions are important! Clear titles, good descriptions, and compelling thumbnails matter.Despite changes in how and where people work, much of the 2021 data were consistent with our 2018 data.Most respondents view videos two to four times per week.83% of respondents prefer watching video to accessing information or instructional content via text or audio.In the end, you’ll be able to create effective video content that helps people learn new skills or gain new knowledge. In this guide, you will find actionable tips on how you can leverage these video statistics. We wanted to know how to create instructional videos that get watched.
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